|At least there's a nice shot of the soon-to-be demolished 6th Street Bridge in the accompanying video. (See below.)|
We dare: New UCLA brand campaign celebrates optimists everywhere
UCLA has launched “We, the Optimists,” a new iteration of the university’s highly successful, [Editorial note: Successful how? It produced what result at what cost?] national Optimists brand campaign. [Editorial note: Did you know we had such a campaign? If your answer is "no" and you are affiliated with UCLA, how many non-affiliated people could have been aware of it?] The marketing effort spotlights UCLA’s role as an engine of opportunity and progress, propelling action and change in Los Angeles and around the world.
|Our latest alumni association member?|
The new effort celebrates the transformative power of optimism, which in the context of the campaign means a relentless drive to excel, a refusal to accept the status quo and the belief that anything is possible.
|Careful! Norman's heirs may sue us for copyright infringement|
|What it's all about.|
We can't end this posting without the video which we'll preserve here in case someone, someday takes the YouTube version down: