Friday, July 14, 2017

UCLA to "conquer the online learning market"

UCLA Global Online is expected to enroll its first intake of students in 2018 and will offer degrees and certificates at the master’s level with entry requirements that mirror the existing requirements for the university.

Despite the university’s global brand, Wayne Smutz, founding dean of UCLA Global Online, said the university has yet to conquer the online learning market.

“One of our challenges will be how do we make that work internationally”
“We have a lot of research activities around the globe that we do that make us international,” he told The PIE News. “Our brand is very strong internationally but we don’t really deliver education internationally.”

He pointed out that while other prestigious universities in the US deliver MOOCs and online short courses, universities of that calibre are not fully-fledged in the online learning market for full degrees.

“In the last year, we’ve seen a real opening up of the international space to online around the world,” he said.

“And while it’s not completely open there are hints that that door is starting to crack and I think that makes the timing right to become more internationally-oriented.”...

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