Rival Initiative Campaign

As readers of this blog will know, although there are three tax propositions on the ballot, two are essentially rivals.  The governor put Prop 30 on the ballot, a combination of income and sales taxes, which has been endorsed by the Regents.  Prop 38, which is an income tax increase earmarked more directly for local schools, is supported by a wealthy backer, Molly Munger.  Prop 38 hasn't polled well but Munger is putting money into its campaign. Prop 30 has been showing a marginal majority in recent polls.  The concern among Prop 30 supporters is that the campaign for 38 could undermine the marginal support for 30.

The pro-38 campaign has now released a TV ad which makes clear it is an alternative to 30, although it does not explicitly say "Prop 30."  Below is the ad: