From the Louisiana Illuminator: Louisiana Attorney General Liz Murrill is launching a youth anti-vaping campaign that will engage athletes at LSU and other colleges in name, image and likeness (NIL) deals.
The campaign, which is the first state-funded NIL deal in Louisiana, will be funded by a settlement from Juul Labs, a company that makes electronic cigarettes. The money is required to be used to reduce vaping among teens and adults under age 21. The funds can be used for research, education and vaping cessation programs, among other things.
According to public records, the state so far has agreed to spend $281,000 on NIL deals with athletes, with $225,000 going to LSU athletes over three years. The rest will be paid to athletes at the University of Louisiana Monroe, Grambling, Northwestern, Southeastern and McNeese.
Louisiana law does not have any restrictions on public funds going toward NIL deals..
Over the past several years, Louisiana legislators have looked to loosen NIL restrictions in state law to make the state more competitive as NCAA restrictions allow. A relatively poor state, Louisiana’s NIL activity has lagged behind that of other states like Texas and Florida, where wealthy donors pour in money to secure top recruits.
Full story at https://lailluminator.com/2024/12/18/louisiana-attorney-general-liz-murrill-jumps-in-the-name-image-and-likeness-game/.
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