Can't Bear It - Part 4

The email below - circulated this morning - appears to be an aftershock of the recent bear logo controversy:

To the Campus Community: Next year, UCLA will mark 100 years of transforming its mission of education, research and service into opportunities for students. As we plan for our Centennial Celebration and the next century, it is important to think about how the UCLA Marks (campus logos, department logos, seals, etc.) reflect the institution and its highest ideals. As we all strive to serve UCLA's mission, our diversity and individuality is one of our greatest strengths, but at the core we are one UCLA. Policy 110, which governs the use of UCLA Marks, has undergone a comprehensive review and been updated to unify our use of the UCLA Marks and how we represent ourselves to the global community. The updated Policy 110 is officially in effect as of today and is posted online with other UCLA Administrative Policies and Procedures.

Over the past two years, a group of representatives from several key campus groups have worked together, reviewing and revising campus policies and procedures related to our use of the UCLA Marks. These changes to policy and procedure provide an opportunity for the campus community to refresh and update as we forge ahead into the next century. This effort resulted in three important changes now in effect:

• UCLA Policy 110: Use of the University’s Names, Seals and Trademarks* has been revised and reflects changes that will impact all uses of the UCLA Marks, including departmental depictions. Per University policy, every use of a UCLA Mark requires authorization; fortunately, UCLA Policy 110 sets forth when the marks may be included and pre-authorizes many common uses. Please spend a few minutes familiarizing yourself with the permitted, restricted and prohibited uses of the UCLA Marks.

• UCLA Brand Guidelines have been updated and enhanced to meet ADA compliance standards and to provide you with detailed instructions about how to use the new logos, colors and typography. The guidelines also provide useful templates and tips to help you apply the brand in a variety of formats. As UCLA Policy 110 stipulates that every use of a UCLA Mark must follow the UCLA Brand Guidelines, it is important to make use of this vital resource.

• Requests to use the UCLA Marks will now be processed online. Whether you are printing a logo on a flyer, custom designing t-shirts with UCLA Marks, or co-branding a new initiative, the new system will help you to navigate policy provisions and obtain the proper permissions.

Thank you for your help in presenting UCLA and its myriad organizations and programs as a united institution under one brand. If you have any questions regarding these changes, please email adminvc@ucla.edu.

Sincerely,

Michael J. Beck, Administrative Vice Chancellor

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*This link seems to be the heart of the updated policy.