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| Chinese students: Have we got a deal for you! |
On any given day, sometimes with as little as 20 minutes warning, a bus will pull up to the Beverly Center and let out dozens of Chinese tourists eager to drop thousands of dollars on luxury clothing, electronics and accessories...
Courtney Saavedra, director of marketing and public relations for retailer Kitson, said it hired a Mandarin-speaking sales associate at its Beverly Center boutique several months ago to meet the demand. The Beverly Center also takes things a step further with an exclusive partnership with USC and UCLA to target Chinese students. The mall offers free shuttle services for back-to-school shopping events and, more recently, partnered with Pasadena’s East West Bank to host a job-readiness and networking event at the mall...
Full story at http://labusinessjournal.com/news/2015/mar/16/tourism-drive/
That's all I know. If you know more about the reported partnership, please add a comment to this post.
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