Above is the screenshot – taken today - of
the video used to introduce the new and now-“suspended” UC logo. It’s an official video on the UC YouTube
channel “UCofficeofpresident” http://www.youtube.com/UCofficeofpresident.
The video there is at http://www.youtube.com/watch?v=Xt-hO-y4PhA. In case it disappears – see below on things
that seem to be disappearing - we have preserved it as part of our earlier
posting at: http://uclafacultyassociation.blogspot.com/2012/12/who-needs-light-anyway-or-gravitas.html
Since the text below the video is not clear from the screenshot, here is the text that appears underneath it:
Published on Nov 14, 2012
This video explains the genesis of the
University of California systemwide logo. It's part of a broader initiative—
the first in its 143-year history — to articulate a comprehensive visual
identity for the UC system. It's Boldly Californian. For more information, go
to: http://brand.universityofcalifornia.edu/
There is also the same video on Vimeo with the same message:
http://vimeo.com/53530934#at=0
If you click directly on the brand.university… link as of today, however, it just takes you to the general UC website: http://www.universityofcalifornia.edu/. That is, the webpage “brand.university…” seems to have disappeared. The “wayback machine” at archive.org (which re-creates the web as it was in the past) doesn’t find it, perhaps because brand.university… was a recent creation. However, if you type the address into Google’s search engine, the cache captures some of it:
The
University of Transformation
Pioneering. Curious. Vibrant.
Thoughtful. Even beautiful. The University of California is located wherever a
UC mind is at work. At any given moment, people in the UC community are
exploring, creating and advancing our shared experience of life in California
and beyond.
These guidelines ensure we express
these shared values with every communication. In short, this site helps us all
"Speak UC."
---
Primary
colors
Color is a critical institutional
identifier. Blue and gold, used by all 10 campuses, comprise the unifying brand
element across the system.
For systemwide communications, the
University of California’s primary colors are Pantone 299 (blue) and Pantone
116 (gold). Secondary blues and golds allow greater flexibility in use while
retaining a distinctive systemwide identity. Equivalent formulas for four-color
and digital media are noted as well.
---
What is a
brand?
A brand—our brand—is the intersection
of what we say about ourselves, how we act, and what people think of us.
---
Types of
seals
The official seal of
the University of California contains the words “Seal of the University of
California.” Its use is restricted by the Regents of the University of
California.
The unofficial seal of
the University
of California contains the words “the University of California,” and can be used with permission from Communications.
of California contains the words “the University of California,” and can be used with permission from Communications.
---
The brand.university… page also lives on in a
link on Pinterest, a photo-sharing website:
Apparently, there were going to be UC buttons
with the now-suspended logo:
Although it was said that the new logo was
just for the web (because small images of the old logo on the web couldn’t be
seen well), Pinterest has an image of a UC truck with giant new logos on the
side:
In short, the new logo was part of a much larger program which
someone now would like to disappear.
However, nothing ever completely disappears from the web. Yours truly advises the powers-that-be at UC to
restore the brand.university… link. Then
we can have a conversation about priorities.
1 comment:
Why bring it back? Let's let it go!
The term "brand" should not be used in connection with higher education anyway. "Identity" is a better term, it seems.
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