Saturday, December 8, 2012

Who Needs Light, Anyway? Or Gravitas?

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U."

"They wanted something that would reflect the innovation, the character of California -- just more modern, user-friendly," said Dianne Klein of UC's Office of the President. "That's not to take away from the gravitas of the original seal." ...

Full story from the San Jose Mercury-News at:

It's all explained here:

1 comment:

FLA said...

Many, included myself, think that the abandonment of our seal is not even bad marketing policy: it is plainly stupid. When everywhere in the world universities are trying to show their history and sell tradition, we do the opposite!! Very smart!