After 144 years with the same old Victorian seal, the University of California has decided to go mod. The
university's original logo -- with its open book, 1868 date stamp and
"Let there be light" script -- will still be in circulation, appearing
on president's letters and official university documents. But marketing
materials and websites will feature a radically simple and more
contemporary symbol: a little "C" nesting inside a shield-shaped "U."
wanted something that would reflect the innovation, the character of
California -- just more modern, user-friendly," said Dianne Klein of
UC's Office of the President. "That's not to take away from the gravitas
of the original seal." ...