From the LA Times: ...UCLA plans to support its new [football] coach [Bob Chesney] with enhanced resources, making a significant commitment to grow its assistant coach salary pool alongside additional investment in front-office, recruiting and strength and conditioning personnel as well as a restructured NIL operation...
Chesney is going to have some new resources at his disposal. As part of an aggressive restructuring, UCLA has transitioned its name, image and likeness efforts for football to the same third-party media and branding agency that handles the school’s other teams. Champion of Westwood will assist Chesney in an effort to elevate his team’s NIL endeavors in the same way it has for men’s basketball — through its Men of Westwood arm — as well as women’s basketball, softball and other teams on campus.
Working with NIL agency Article 41, which has staff on campus to help athletes build their brands through content creation and social media strategies, Champion of Westwood is striving to create new opportunities for football players as part of an all-inclusive approach... As part of a new subscriber model in which payments can be made on a one-time or recurring basis, Champion of Westwood is offering benefits such as exclusive merchandise and player video updates directly from the locker room after a game.
...Champion of Westwood has also assembled a new advisory board that includes former UCLA quarterback Cory Paus, mega donor Michael Price and other heavyweights in the financial and entertainment sectors who can help facilitate introductions between players and individuals or companies interested in engaging them for NIL deals...
Full story at https://www.latimes.com/sports/ucla/newsletter/2025-12-08/bob-chesney-bruins-football.
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