The impact could be nil

Exciting as the item below may seem, if NIL is to be used as a recruitment tool, selling items related to high school recruits who have yet to make a name for themselves is at best a limited incentive:

UCLA Has Now Launched An NIL Store for Bruins Players: Dress like your favorite Bruin.

MAREN ANGUS-COOMBS  FEB 16, 2024  Sports Illustrated

The NIL Store powered by Campus Ink announced the launch of its NIL Store featuring officially licensed UCLA merchandise on Friday.* The store will provide opportunities to every UCLA athlete. The Campus Ink NIL Store website featuring UCLA will continuously be onboarding new athletes and developing custom merchandise drops for individual athletes. All merchandise on the NIL Store is officially licensed by UCLA. Each student-athlete’s digital locker room includes a collection of core products which feature personalized names and numbers for applicable athletes...

Full story at https://www.si.com/college/ucla/news/ucla-has-now-launched-a-nil-store-for-bruins-players-mac4.

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*Note: Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

Source: https://ucla.nil.store/blogs/news/campus-ink-officially-launches-ucla-nil-store-featuring-officially-licensed-ucla-merchandise.