New Coach - Part 3

We noted in our last post (Part 2) that with NIL (name-image-likeness) payments now on the table, the college athletics field - at least those sports which are the money-makers - is becoming a commercial labor market.* Just to make that point clear, consider this from the Bruin:

...[UCLA Athletic Director Martin] Jarmond dispelled the notion that the program isn’t in tune with the evolving NIL scene but said there’s room for growth under Foster. “Everybody doesn’t know what everybody has. Every school says that they need more, but there’s a lot of numbers out there that don’t mean anything, so I don’t buy stock in, ‘We’re so behind,’” Jarmond said. “The fact is, we have guys that have NIL on the roster this year – we have plenty of them. Now, we’ve got to do that more.”

The fourth-year athletic director said UCLA has, at times, been slow to respond to changing NIL regulations, but added that he’s had appointments with around 16 donors in the past three weeks. He and Foster plan to meet with more in the coming days. 

At the crux of a turning point in UCLA football history, Foster wasted little time in connecting with fans. Just four hours after he was formally introduced, Men of Westwood – UCLA Athletics’ official NIL collective – posted a video on X, the platform formerly known as Twitter, in which Foster asked Bruin fans for financial support...

Full story at https://dailybruin.com/2024/02/14/our-brand-is-nationally-foster-jarmond-discuss-boosting-nil-in-coming-years.

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*https://uclafacultyassociation.blogspot.com/2024/02/new-coach-part-2.html.