*From Los Angeles Times blog,
"Critics say new UC logo is not dignified enough," 12/8/12:
As the headline suggests, there is an issue about dignity. An observer (who will remain unnamed) has pointed out to yours truly that the new logo, when turned upside-down, resembles the rear end of an elephant.
On the other hand, if you are in close quarters with an elephant, it's probably better if it is walking away from you than towards you.
If - despite the controversy - UC decides to stick with the new elephantine logo, it might also consider developing an official song. A modest proposal: There is already a song available that could be adapted: