From Pasadena Now: The Rose Bowl Operating Company announced the groundbreaking of the South End Zone Field Club, a $30 million strategic investment that reinforces the stadium’s commitment to thoughtful modernization while preserving the traditions that have defined college football’s most iconic venue for more than a century.
The project includes new field-level premium seating and amenities while preserving the timeless historic elements and angles that have defined America’s Stadium. It is intentionally designed to complement the historic bowl, balancing innovation with stewardship while safeguarding the qualities that have made it college football’s best stage. The South End Zone Field Club project is expected to be completed by the start of the 2026 college football season.
“The Rose Bowl Stadium continues to honor its past by investing in its future,” said Jens Weiden, CEO of the Rose Bowl Stadium in the Thursday, January 15 announcement. “This project ensures that the most important moments in sports and entertainment will be staged in a setting that reflects both tradition and progress. We are excited for the project and for UCLA, the Pasadena Tournament of Roses, our music partners and their supporters, who will be the beneficiaries of a world-class experience.” ...
Full story at https://pasadenanow.com/main/pasadenas-rose-bowl-stadium-breaks-ground-on-30-million-south-end-zone-field-club.
Translation: The Rose Bowl folks are saying they're acting in good faith on the assumption that UCLA is staying put and UCLA can't say they're not making desirable improvements in ongoing litigation.
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