The University of California, Davis, has reached new agreements to license more than a dozen of its world-renowned strawberry varieties to growers in countries across the world.
According to those involved, the agreements ensure that nurseries and fruit growers in Mexico, South America, Europe, Asia and the Middle East have access to all available varieties developed by the UC Davis Public Strawberry Breeding Program.
UC Davis remains a hugely influential player in the development and improvement of commercially traded fresh strawberries, with around 60 per cent of all strawberries consumed around the world reckoned to be varieties that were developed by the research institute. One of the deals sees UK-based Global Plant Genetics (GPG) add 15 legacy varieties of UC Davis strawberry plants to its existing portfolio in China, South America, Europe, the Middle East and North Africa.
GPG, which has been a UC Davis master licensee since 2018, already manages a dozen of the group’s more recently developed varieties in those markets. Meanwhile Fresa Fortaleza, also known as F2, is the new master licensee for UC Davis legacy varieties in Mexico. The San Diego-based company has been master licensee in Mexico for the more recently developed UC Davis varieties since 2020...
Full story at https://www.fruitnet.com/fruitnet/gpg-and-f2-secure-new-uc-davis-strawberry-licences/262584.article.
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