NIL ain't nothing anymore

Thanks to a US Supreme Court decision, college athletes are now allowed to monetize their Name, Image, and Likeness (NIL). From 247sports:

UCLA Announces New NIL Initiative -- The Westwood Exchange

by David Woods, 4-21-22   

On Thursday, UCLA announced the Westwood Exchange, a new NIL initiative aimed at making it even easier for UCLA athletes to connect with potential partners on Name, Image, and Likeness opportunities in a robust marketplace.

The exchange is designed as an online portal for business owners, donors, alumni, and fans to register with the school to connect with athletes on potential ventures. This should provide a more direct opportunity for fans to connect with athletes and enhance UCLA's position in the NIL marketplace, which has grown increasingly competitive as other schools have partnered directly with donor collectives to engage in what is effectively legal pay-for-play.

The exchange can be located at the link below:

https://dash.inflcr.com/exchange/ucla

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From the website:

"The Westwood Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Westwood Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the Westwood Exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes."

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After an individual registers with the exchange, they'll have access to a portal which allows them to connect with UCLA athletes who have indicated their own interest in pursuing NIL opportunities. 

Source: https://247sports.com/college/ucla/Article/UCLA-Announces-New-NIL-Initiative-The-Westwood-Exchange-186548158/.