Reminder: We only report the news. We don't make it. From the Daily Bruin:
The first UCLA clothing store in Australia opened last month,
as part of a growing effort to market UCLA Clothing as an international
fashion brand.
...The Australian store opened in Melbourne on the same day as more than 200 other retailers and eateries in a $1.2 billion shopping center.
...International buyers are interested in UCLA Clothing because it
is fashionable and indicative of the Southern California college
lifestyle, not because they have a personal connection to the school
like domestic buyers, said Cynthia Holmes, ASUCLA licensing director in an interview in November...
Full story at http://dailybruin.com/2014/05/02/first-ucla-clothing-store-opens-in-australia/
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