New Industry?

Facebook ad

Apparently, there is an organization - which may be an offshoot of America First Legal - formed with the intent of suing UC for reverse discrimination. Yours truly spotted the Facebook ad shown on this posting on Feb. 10. If you click on the ad, the following information appears:

SARD is a new organization, founded in the fall of 2024, by a coalition of people who have observed the University of California's brazen reversion to the use of large racial preferences in its admissions practices. We include students (and parents of students) who have been rejected by the UC schools even as classmates with substantially lower academic credentials -- but a more favorable skin pigmentation -- have been accepted. We include academics who have served on UC admissions committees, or studied UC admissions practices, and have been shocked by the university's use of quota-like policies to radically distort its admissions standards. And we include public interest lawyers who believe that a suit against UC for these practices can and will be successful...

The group filed a lawsuit against the Regents dated Feb. 3, 2025, on behalf of unnamed White and Asian applicants, which can be found at:

https://sard.law/static/sard/pdf/COMPL%20Students%20Against%20Racial%20Discrimination%20v.%20University%20of%20California%20Complaint.66ef1c3f72fc.pdf and

https://storage.courtlistener.com/recap/gov.uscourts.cacd.956209/gov.uscourts.cacd.956209.51.0.pdf.

The case is now in the discovery phase.