Yours truly clicked on the ad and was taken to what appears to be a New Hampshire company - Alumni Ventures - which suggests the parent firm markets to other universities using the alumni appeal through local affiliates. There is also an SEC complaint listed:
https://www.sec.gov/news/press-release/2022-34.
I have flagged the ad for the powers-that-be at UCLA. In the meantime, caveat emptor.
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UPDATE (7-29-22): Another Facebook ad has appeared from the same company:
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