The Association of Public and Land-grant Universities (APLU), of which UC and UCLA are members, has issued a report suggesting that technology transfers should be included in tenure and promotion reviews.
Technology transfers wouldn't be required but would be rewarded where it occurs.
You can find the report at http://www.aplu.org/projects-and-initiatives/research-science-and-technology/technology-transfer/TenureTransferReport.pdf
Inside Higher Ed has an article on the report: https://www.insidehighered.com/quicktakes/2015/11/17/university-group-pushes-technology-transfer-tenure-promotion
Memberships in APLU can be found at http://www.aplu.org/members/our-members/
Of course, not all commercial discoveries work out as planned:
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