According to USA Today, UCLA ranked 29th among universities and colleges in athletics revenue, a total of $83,926,720.
Of this revenue, $2,627,405 (3.1%) came from a "subsidy" which the paper defines as:
The sum of students fees, direct and indirect institutional support and
state money. The NCAA and others consider such funds "allocated" or
everything not generated by the department's athletics functions.
Revenue is defined as:
Ticket sales: Sales of admissions to athletics events. Include
ticket sales to the public, faculty and students, and money received
for shipping and handling of tickets. Does not include amounts in excess
of face value (such as preferential seating) or sales for conference
and national tournaments that are pass-through transactions.
Contributions:
Includes amounts received directly from individuals, corporations,
associations, foundations, clubs or other organizations by the donor for
the operation of the athletics program. Report amounts paid in excess
of a ticket's value. Contributions include cash, marketable securities
and in-kind contributions such as dealer-provided cars, apparel and
drink products for team and staff use. Also includes revenue from
preferential seating.
Rights/Licensing: Includes revenue
for athletics from radio and television broadcasts, Internet and
ecommerce rights received from institution-negotiated contracts, the
NCAA and conference revenue sharing arrangements; and revenue from
corporate sponsorships, licensing, sales of advertisements, trademarks
and royalties. Includes the value of in-kind products and services
provided as part of the sponsorship (e.g., equipment, apparel, soft
drinks, water and isotonic products).
Student fees: Fees assessed to support athletics.
School funds:
Includes both direct and indirect support from the university,
including state funds, tuition, tuition waivers etc. as well as federal
Work Study amounts for athletes. It also includes university-provided
support such as administrative costs, facilities and grounds
maintenance, security, risk management, utilities, depreciation and debt
service.
Other: All other sources of revenue including
game guarantees, support from third-parties guaranteed by the school
such as TV income, housing allowances, camp income, etc.;
tournament/bowl game revenues from conferences; endowments and
investments; revenue from game programs, novelties, food or other
concessions; and parking revenues and other sources.
Source: http://www.usatoday.com/story/sports/college/2013/05/10/college-athletic-department-revenue-database-methodology/2150123/
and http://www.usatoday.com/sports/college/schools/finances/
No comments:
Post a Comment