Is Catch-Up the Strategy on the Tax Initiative?

The opponents of the governor's tax initiative are already on the radio advertising.  Although the governor's campaign for his tax initiative is in principle in motion, the media advertising has yet to begin.  As readers of this blog will know, the Regents have endorsed the governor's initiative.

When Jerry Brown ran for governor in 2010, he also was slow to get going against Meg Whitman.  However, he did win with a concentrated blitz toward the end.  Possibly, that is the strategy now.  It is unclear how much funding opponents will have for full-fledged media campaign as the November election nears.  But you can hear their ad - technically a general purpose "issues" ad - at the link below: