Inside Higher Ed today pointed me to the poll results from Pew showing the relative popularity of various institutions including colleges and universities.
The Inside Higher Ed story is at
http://www.insidehighered.com/quicktakes/2012/03/02/60-americans-have-positive-views-colleges
The Pew results are at
http://www.people-press.org/2012/03/01/colleges-viewed-positively-but-conservatives-express-doubts/?src=prc-newsletter
So we're popular but maybe not very, very popular:
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