You may have overlooked this ad that appeared in yesterday's LA Times. But seeing it now should remind you (and those seeking out-of-state students for UC for budgetary reasons), that UC is not the only player in the out-of-state student marketplace. ASU is clearly trying to attract Californians by placing such an ad in a Los Angeles newspaper. And other players will be coming along.
Not all campuses of UC have equal weight in the out-of-state market, of course. But the market is getting crowded, is it not?