Wednesday, September 22, 2010
LA Times Festival of Books Moving from UCLA to USC
LAObserved.com is reporting that both UCLA and the LA Times developed contentious relations over the cost of the Festival and the desire of both sides to cut the cost. Full story at http://www.laobserved.com/archive/2010/09/times_moving_festival_of.php
Editor's Note: It was never obvious to me what UCLA got out of the Festival other than weekend traffic congestion and trampled lawns. But that's just me.
UPDATE: The Daily Bruin reports loss of ASUCLA revenue as a result of the move. http://www.dailybruin.com/index.php/article/2010/09/loss_of_festival_to_affect_revenue