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Friday, October 18, 2013

Unbranded

Odd that the undergraduate advertising and marketing group would get the Anderson School "brand" wrong, since branding is a big part of advertising and marketing.  The word "business" has not been part of the School's title (or "brand") since the 1970s.  The name used now is Anderson School of Management or just Anderson or Anderson School, although the name carved in stone on the Anderson complex is Anderson Graduate School of Management. 

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