Somebody at Berkeley Dropped the Ball

From SFGATE: There’s a reason Joe Roth has the only retired number in Cal football’s history. Following a prolific junior season that saw him lead the Golden Bears to the best offense in all of college football and a Pac-8 co-championship, Roth entered his senior campaign a Heisman favorite and the likely first pick in the 1977 NFL Draft. Just two games into his final season, Roth was diagnosed with a recurrence of melanoma — a cancer he’d hoped he’d beaten a couple of years earlier. He kept the terminal diagnosis to himself as it ravaged his body during a final year that saw him improbably finish ninth in the Heisman voting while he was fighting the disease.

News of his condition finally leaked two months after the season ended while he was preparing for a college football all-star bowl game in Japan. After the bowl, he spent time at UC San Francisco getting chemotherapy before doctors suggested amputating both of his legs to keep the cancer at bay. Roth declined, checked himself out of the hospital on Feb. 18, 1977, and, upon returning to Berkeley, was carried up three flights of stairs by his teammates to his apartment. Roth died the next day.

Roth’s courageous story united the college and led to a yearly Joe Roth Memorial Game in Berkeley (played between Cal and UCLA or USC annually until the Bears moved to the ACC), a fund that has supported countless Cal football scholarships through the years (and currently supports two full-ride football scholarships each season), as well as a Joe Roth team award for the player who best demonstrates courage, attitude and sportsmanship.

This season, nearly 50 years later, it also led to the first-ever Joe Roth Collection, a capsule of three shirts celebrating Roth, including one with his face on it — the first time his likeness has ever appeared on Cal merchandise, Associate Athletics Director Jonathan Okanes confirmed to SFGATE. The collection was heavily marketed by the athletic department ahead of the return of the Joe Roth Memorial Game on Sept. 5 — Cal’s season-opening 45-24 loss to UCLA — and sold both at the stadium and at the Student Store on campus.

To the surprise of Tom Roth, Joe’s now 82-year-old brother, none of the proceeds from the Joe Roth Collection go back to melanoma cancer research or even to the Joe Roth scholarship fund. Cal instead is pocketing all of the revenue, and Roth hasn’t heard from Cal for months since the school first contacted him about the Roth Collection... A Cal football staffer [said] that they thought Tom Roth was dead.

After receiving SFGATE’s request for comment, ...the university is now again trying to reach Tom Roth, who, as of this publication, remains alive and well.

Full story at https://www.sfgate.com/collegesports/article/cal-profiting-revenue-joe-roth-22442272.php.