Things to Come?

As pay-to-play to student-athletes advances, there is the question of who will pay. From Inside Higher Ed: The University of Tennessee at Knoxville plans to add a 10 percent surcharge to football and other sports tickets beginning next year to help generate some of the expected $20 million that universities like it would be able to pay athletes under a proposed legal settlement governing use of players’ names, images and likenesses.

The Athletic and other news outlets reported that Tennessee plans to add the “talent fee” to the price of tickets to build a pool of revenues the university could share with athletes if the settlement, currently under review by a federal judge, is approved. Under the agreement, major colleges’ sports programs would agree to share about a fifth of their revenues directly with players...

Full story at https://www.insidehighered.com/news/quick-takes/2024/09/18/tennessee-plans-10-percent-fee-sports-tickets-athlete-pay.