The times, they are a'changing - Part 2

We have previously blogged about the gradual conversion of college sports to a more professional model.* Here is yet another sign of the times from CBS Sports:

The SEC and Big Ten are at the center of developing a revenue sharing plan with players that would redefine college athletics for the future, CBS Sports has learned. The still unrefined proposal -- currently utilizing the name "Modern Model" -- would not only share revenue with players but also perhaps help settle the House v. NCAA lawsuit that goes to trial in January 2025. The antitrust lawsuit is a class-action complaint alleging the NCAA and power conferences have conspired to suppress athletes' compensation.

The lawsuit continues to be the top hurdle for programs in planning college athletics' future. Settlement money alone could cost universities between $15 million and $20 million. Athletic directors have been frustrated trying to figure out how to rearrange their budgets or otherwise account for a payment of that size.

ESPN reported Monday night that the Power Four conferences are in "deep discussions" regarding a revenue sharing plan. It is not clear where that revenue would come from or how it would be distributed.

Sources told CBS Sports the revenue-sharing idea emerged from ongoing talks between Power Four administrators. In February, the SEC and Big Ten announced a joint advisory group to address the future of college athletics...

Full story at https://www.cbssports.com/college-football/news/sec-big-ten-developing-plan-to-share-revenue-with-players-in-potential-landmark-change-to-college-athletics/.

Note that UCLA is joining the Big Ten.

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*https://uclafacultyassociation.blogspot.com/2024/04/the-times-they-are-achanging.html.