Counting on Virtue?

There are still a lot of vacant stores in Westwood, a situation that predates the pandemic. But we noted this item from the Bruin:

The Westwood Village Improvement Association ended its Westwood Village Rewards program on July 30. The WVIA announced in an emailed newsletter in July that it would be discontinuing the program, which offered discounts for purchases at Westwood Village businesses.

Ariana Gomez, the deputy director of the WVIA, said the association created the rewards to encourage patronage at businesses in the Village. She added that the program was a collaboration with Saltwater Software, who helped promote it. Gomez said the WVIA decided to discontinue the rewards program because it is no longer partners with Saltwater Software, and individual businesses already have their own private rewards programs...

Full story at https://dailybruin.com/2022/08/13/westwood-village-rewards-program-ends-points-to-individual-business-programs.

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