News on NIL

From the LA Business Journal, 8-9-21: Just over a month ago, the multibillion-dollar world of college sports changed completely. On July 1, college athletes became eligible to benefit financially for the first time from the use of their name, image and likeness. The [US Supreme Court] NIL ruling by the NCAA, the governing body for college sports, means college stars can be paid to endorse products and services on social media and can make money to appear in print ads, on radio and TV commercials and at personal appearances...

It’s something a lot of people thought would never happen. The roots of the change go back a dozen years when former UCLA basketball star Ed O’Bannon first filed his NIL-related lawsuit. Now that the dam has broken, there’s a level of opportunity that college stars of the past could only dream about...

At UCLA where Johnny Juzang,* who led UCLA to the Final Four, pulled out of the National Basketball Association draft because of the potential opportunities NIL presents for him in Westwood. Bruins soccer player Kaila Novak** has already signed with a talent agency based on her considerable, and entertaining, reach on social media...

Full story at https://labusinessjournal.com/news/2021/aug/09/nil-ncaa-ruling-college-sports-deals-ucla-usc/

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*https://uclabruins.com/sports/mens-basketball/roster/johnny-juzang/10527

**https://uclabruins.com/sports/womens-soccer/roster/kaila-novak/10572