Are they paying for this?

The ad on the right popped up in an email subscription yours truly was using (Santa Monica Patch). If you click on the ad (which you can't do on our screenshot), it takes you to another page which contains the sentence:

"Now you can take the same test that noted psychiatry professor Gary Small, M.D., uses with his patients for research studies at UCLA. Answer the following questions about how you judge your own memory ability. We'll email you your personal and confidential results."

If you further click around that page, it appears to be connected to another site - newsmax - which runs news clips and ads. Is anyone paying for using UCLA's name? Small's name? Is permission required? Just asking.