Like higher education institutions everywhere, the University of
California is moving to expand its online course offerings, albeit
slowly. The UC may be cautious for a reason: An earlier digital foray didn’t work out so well.UC
Online Education launched as a pilot in 2010 with the expectation it
would attract thousands of non-UC students willing to pay $1,400 to
$2,100 per class. But the development and approval of courses were slow
and the timing of the effort coincided with the growing enrollment in
free online courses offered by elite universities, known as massive open
online courses, or MOOCs. While more than 2,000 UC students have
taken the for-credit classes offered through the program, only a handful
of non-UC students have signed up.
...UC
Online now has more than two dozen new courses under development. It
will continue to try to attract non-UC students but at a “reduced
level,” while seeking to improve access and scheduling flexibility for
undergraduate UC students... A new marketing approach is
being developed...
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