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Saturday, August 25, 2012

UCLA History: Rheingold Loser

Rheingold was a regional beer in the New York City area for decades until the brewery went out of business in the mid-1970s.  As a promotion, it sponsored a "Miss Rheingold" contest as the pictures on the left indicate. (The label was revived by another company in the 1990s and apparently the contest is being revived, too.)

In the 1963 contest, a UCLA grad was one of the six finalists. She is one of the six in the black and white photo. Which one is not known.  And she didn't win. (The actual winner is shown in the picture on the lower left.) However, her voice was immortalized on the radio ad which you can hear at the link below.
UPDATE: The full ad can be heard below.  The interviewer was famed baseball manager Casey Stengel.

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