Westwood's Avco Center movie theater, which has been
advertising a "new and exciting movie going experience" since it closed
in December, will become a luxury six-screen movie theater with a full service
restaurant and bar by early 2013. …iPic Theaters, based in Florida, announced a
signed lease on Avco Center (10840 Wilshire Boulevard). …From their plush
reclining seats, guests can summon "ninja-like servers" who deliver
cocktails and meals during the movie. The theater will also have a full-service
Italian restaurant called Tanzy, led by chef Andre Lane; cured meats, breads
and mozzarellas at Parma Bar; and a bar serving up "liquid nitrogen
mixology" and craft cocktails by Adam Seger, an award-winning mixologist
and sommelier.
…While admission
prices have not yet been finalized for the Westwood theater, iPic offers two
tiers of tickets: a Premium seat ($14-18) and a Premium Plus seat ($24-28).
The premium ticket includes a comfy chair, but it does not recline and guests
purchase any additional drinks or food and bring it to their seats themselves.
The premium plus ticket gets the reclining seat and the "ninja-like,"
in-theater service. A representative for
iPic likened the Premium ticket to a first-class seat on a plane and the
Premium Plus ticket to a seat on a private jet…
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