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Tuesday, April 10, 2012

More Bad Hotel PR for UCLA

From LA Business Journal:

UCLA Expansion Fails to Make Grade With Regents: Board seeks more details on plan for hotel-conference center.

Jacquelyn Ryan, April 9, 2012

UCLA’s controversial plan to build a hotel and conference center on its Westwood campus has sustained another setback.  The University of California Board of Regents postponed a decision on the $162 million project at its March 28 meeting after citing concerns about the project’s viability.  The board questioned whether the area would support a new hotel and suggested that the university consider acquiring and repositioning an existing nearby hotel. Specifically, it sought more details about projections that the facility will be 70 percent occupied and become self-sustaining within three years. 

UCLA officials said they stand behind the proposal and plan to resubmit the proposal at the board’s May 15-17 meeting…


Any alternative strategies to just standing by?

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