Rising Bus Fares to UCLA: The Whole Story?

The Daily Bruin has a rather benign story today about fares rising for trips to UCLA on the various bus lines that reach it. In a sense, it is the usual tight budget story. See:

http://www.dailybruin.com/articles/2010/8/2/local-buses-raise-price-to-ride/

One issue is the role of UCLA Transportation in providing the subsidized BruinGO! program for students, staff, and faculty. Several years ago, Prof. Donald Shoup did an evaluation of the program at an earlier stage. The picture he painted was less benign:

http://www.sppsr.ucla.edu/calpolicy/Shouprev.pdf