Friday, May 2, 2014
What to Wear Down Under
The first UCLA clothing store in Australia opened last month, as part of a growing effort to market UCLA Clothing as an international fashion brand.
...The Australian store opened in Melbourne on the same day as more than 200 other retailers and eateries in a $1.2 billion shopping center.
...International buyers are interested in UCLA Clothing because it is fashionable and indicative of the Southern California college lifestyle, not because they have a personal connection to the school like domestic buyers, said Cynthia Holmes, ASUCLA licensing director in an interview in November...
Full story at http://dailybruin.com/2014/05/02/first-ucla-clothing-store-opens-in-australia/